Augmented Reality: A Complete Research

• What have augmented reality and its opportunities for your business? Augmented Reality helps businesses understand the latest technology trends and what they might mean for their business and augmented reality or is clearly an important trend at the moment.

• Augmented reality means that we are overlaying digital elements onto the real world that we're seeing and instead of virtual reality will be wet glasses and we. Completely blend all of the environment that we are standing in and we're amassing all the cells in this digital world in augmented reality we basically still see the real world but this is augmented with digital elements like I don't Haitians all images. And we don't necessarily need to use class this weekend. 

• A good augmented reality example is Google glass when we look at things we get a notation so we look at people and tell them who they are. But we can now use simple tools like smartphone cameras and we've all heard about Pokemon go which is actually a really good example of the first use case of one of the first use cases off of augmented reality way basically scan the world with your smartphone and then these little digital polka ones pop up. 

• Another experienced people might have had with will commend augmenting their reality is things like Snapchat filters or filters on Facebook, Instagram where you now look at you still have you scanned the faces a selfie-and then you add things like little crown big is a nose and so on to your image. So this is an L. A. R. but for businesses, it can mean so much more we have now companies like Ikea that allow you to use your smartphone. To take a picture or scan a picture of your room and you can then place some of the financial items into your room to see what it might look like. Like Lenskart they use Augmented reality in their app that can actually identify required data of the physical object human face through the camera and then immediately shows the variety of virtual spectacles on an identified human face.

• You've got companies like Rolex that have recently done a video on this where they now have an N. an on top that allows you to draw your own Rolex virtually so you can put your tablet or your smartphone camera to your list and you can try all different models.

•  another company tenth street heads and they allow you to what again try alt huts so when they used this A. R. M. capability works simply through their website to go to the website you put on you you switch on your camera and you can try on different hats and seem what they might look like another company Warby Parker again after recently done a video of them they allow you to try on glasses using augmented reality. 

• So companies are using this technology to give customers a much better experience especially this try before you buy experience and June locks the company that makes paint is another great example he has no ID you likes an op and you can take a picture of your room or just have the camera if your phone going and then you can change the color schemes you're not makeup companies and allow people to try different shades of lipsticks and eyeliners and so on.

• so a loss becoming a big thing in terms of changing the customer experience one of the coolest examples of companies using augmented reality came from Burger King what they did is they developed an app. Basically allows you to scan advertisement so if you see a poster of lets say McDonald's and they're bogus. It will automatically detect that this is not down at and you can then press a button and burn the McDonald's ads which then on your phone gets replaced by a Burger King up at and then you get a voucher for a free burger and even the op could take you to the next Burger King and this is cool organizations are having a bit of fun with this technology but also much more serious use cases so in cost, for example, he cannot integrate augmented reality into windscreens too.

•  so if you think about this mostly because at the moment have their satellite navigation on a screen and you need to look down. Martin because of the cost of the future will have this technology built in your windscreen it will then tell you exactly which route to follow and where to go without having to be distracted and looking somewhere else you know have augmented reality in the rearview mirror us so again they could point on certain hazards that you might have to be a way off they can highlight things you might not be aware of in the in your rearview mirror or in your windscreen so this technology is evolving really fast it is now being used in health care where surgeons can use augmented reality glasses to help them guide in their operations it can undertake certain things that I might be seeing so lots of important applications and something every company no needs to consider.